Three homegrown furniture brands have partnered the National Library Board to reimagine reading spaces, offering library patrons a new experience to read as part of the Community TakeOver initiative.
Community TakeOver at the Libraries in Singapore
Community TakeOver opens up library spaces for more partners to showcase their products, services and share their brand stories.
Through the facilitation of Enterprise Singapore, National Library Board collaborated with three homegrown furniture brands, FortyTwo, HomestoLife, and ipse ipsa ipsum to fit out spaces within selected public libraries with sofas, arm-chairs, coffee-tables and other locally-designed furniture for patrons to enjoy.
The companies’ furniture will be featured at the following libraries:
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- ipse ipsa ipsum at Central Public Library
- FortyTwo at Jurong West Public Library
- HomestoLife at Serangoon Public Library
ipse ipsa ipsum’s Founder, Mr Saurabh Mangla, said: “We reimagine the future of design in crafting high-value furniture using innovative ideas that blend emerging technologies with rural community craftsmanship. Our partnership with the National Library Board for the ‘Read for Books’ campaign propels our commitment to community development, raising awareness for learning and sharing the gift of reading. Our AI-crafted pieces are bold statements of how knowledge elevates furniture design. Just as AI models allow us to explore new horizons, reading opens our mind to imagine greater possibilities.”
FortyTwo’s Chief Executive Officer, Mr Naveed Lee, said: “At FortyTwo, we’ve been a proud Singaporean company for 17 years, and we’re thrilled to partner with the National Library Board. We share their mission of nurturing a love for learning and heritage, and believe everyone deserves a beautiful space to read and grow.”
HomesToLife’s General Manager, Ms Celeste Phua, said: “In partnership with the National Library Board (NLB), HomesToLife aims to extend its reach and enhance its brand presence in the community. Partnering with NLB allows us to tap into their extensive network and resources, promoting literacy and lifelong learning. This collaboration enables us to engage with a broader audience, fostering a culture of creativity and inspiration through our meticulously crafted furniture. By aligning with NLB’s mission to enrich lives through knowledge, we can support the community in creating spaces that are not only functional but also inspiring and reflective of personal style. This partnership underscores our commitment to quality and education, making HomesToLife a trusted name in home furnishings.”
Those interested to be part of the Community TakeOver initiative, to reimagine our libraries and archives, and help share the love of reading and learning with everyone, can register their interest via this link.
