Earth Hour is a worldwide environmental movement that aims to raise awareness on nature loss and the climate crisis. It is best known for its “lights off” moment, which will take place at 8.30 pm on Saturday, 23 March this year, all around the world.
Earth Hour: Turn off the Lights for the Earth
Started by WWF (World Wide Fund for Nature) in 2007, Earth Hour is an event that shows collective support for the planet through the symbolic action of people turning off their lights for an hour around the world at the end of March every year.
Over the years, it has grown to become the world’s largest grassroots environmental movement with people in more than 190 countries and territories taking energy-saving actions.
In 2023, Earth Hour achieved more than 410,000 hours pledged on its “Hour Bank,” an online counter of positive actions for our planet.
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Epson Joins Earth Hour as International Corporate Partner
This year, Epson has joined Earth Hour as its first international corporate partner.
In doing so, Epson aims to inspire millions of people to join the movement and take energy-saving action for the benefit of the planet.
To encourage people to take action, Epson and Earth Hour have made simple energy-saving actions easily accessible on both Epson and Earth Hour websites, available in over 26 languages.
To effect the change within corporate businesses as well, Epson is activating its global network of sales companies to help raise awareness of simple energy-saving actions.
Epson has also committed to becoming carbon negative and eliminating the use of non-renewable underground resources. The company is also transitioning to 100% renewable electricity at all Group sites worldwide.
Earth Hour Festival 2024
In Singapore, the Earth Hour Festival 2024, with Epson as a key event partner, will be held at Wisma Atria Shopping Mall on 23 March.
A series of family-friendly activities are in store for all to play their part in saving the planet.
There will be Epson’s plant potting workshop using strata pots repurposed from recycled Epson EcoTank ink bottles.
Participants can enjoy decorating their plant pot while cultivating their green fingers. They will get to bring home their creation! This plant potting workshop will take place from 11 am to 4.40 pm. Those who are interested can register for a timeslot here.
Epson EcoBear and WWF Panda will also be holding a Meet & Greet at WWF Earth Hour Festival 2024.
Photos and videos taken can be shared on social media and tagged #BiggestHourforEarth #SwitchOff #EarthHourFestival2024 #EpsonSG.
There is also a trade-in promotion for Epson laser printers to enjoy discounts on the next purchase! Sign up at this link between 18 to 22 March to get a voucher. Limited vouchers available and terms and conditions apply.
Take part in a merchandise giveaway by answering some simple questions and receive exclusive Earth Hour 2024 tote bags and sticker sheets.
The Earth Hour Festival 2024 will be held on 23 March 2024, 11 am onwards at the Wisma Atria Indoor and Outdoor Atrium.
Epson global president Yasunori Ogawa said, “Epson is proud to be the first International Corporate Partner for Earth Hour. Since our founding, we have had a strong commitment to coexisting with the community and to ongoing activities aimed at preserving the natural environment. While fulfilling our mission as a company, we also believe in the importance of everyone joining to take action. Even small actions can make a big difference if enough people participate. Through this partnership, we hope to expand understanding and empathy for environmental activities and provide an opportunity for as many people as possible to act.”“Our partnership with Epson exemplifies a collaborative approach when it comes to this year’s Earth Hour,” says Yves Calmette, Senior Director, Brand and Network Communications, for Earth Hour International. “Together we can unleash the power of collective action – but we need everyone’s involvement to make it the Biggest Hour for Earth yet. We want Earth Hour to be a moment of celebration for our one shared home – our planet. Earth Hour isn’t just about acknowledging the problem, it’s about celebrating the solutions. It is our beacon of hope, so that we can build a brighter, more sustainable future for all,” adds Calmette.
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