Take a peek inside the human mind with Mirror Mirror: Journey Into the Mind at ArtScience Museum, opening on 8 March 2025. This is an interactive experience by Moment Factory that allows visitors the opportunity to explore how different facets of our inner world are shaped – from perception and memory to consciousness – by bridging the gap between cutting-edge science, art and design.
Mirror Mirror: Journey Into the Mind – Family-friendly, Interactive and Immersive
Mirror Mirror is a family-friendly immersive and interactive experience that challenges perceptions, offers moments of wonder and ignites thought-provoking conversations that celebrate the extraordinary capabilities of the human mind.
The Mirror Mirror exhibition at ArtScience Museum consists of a series of immersive, experiential environments designed to stimulate the senses.
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Previously presented in Montreal and Calgary in Canada and Adelaide in Australia by international multimedia studio Moment Factory, Mirror Mirror features eight rooms that reveal different facets of the human mind through interactive and playful installations designed for visitors of all ages.
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Each installation explores the human mind through highly interactive installations, enabling visitors to participate actively and share unforgettable moments.
Exploring the Mirror Mirror Exhibition at ArtScience Museum
Doorways
In the first installation, Doorways, visitors are greeted by three large doors, each leading to a different part of the exhibition.
There is no correct choice but it is up to the visitor to make a subconscious choice and decide which door to take. Neuroscientific research has shown that the brain decides up to ten seconds before a person becomes fully consciously aware of it.
Doorways highlights this concept whilst enabling visitors to choose their own path through the exhibition.
Memory Storage
Memory Storage explores how we collect the experiences and knowledge we gain throughout our lives. Visitors play an active role in the creation of a collective memory by sharing stories and answering questions on their mobile devices that can be accessed via a QR code embedded on the floor.
Open Window
Memory Storage is linked to the next artwork, Open Window. Here, an Al-generated poem which is shown on the artwork. The installations mirror how the human brain processes and organises information, with memories acting as interconnecting threads.
Grey Matter
This room delves into how the neurons in the brain works and how Perception, Memory, Identity and Consciousness are interlinked.
Brainstorm
Inspired by the concept of brainstorming, Brainstorm invites visitors to create a dynamic collage of symbols and icons by throwing balls at an interactive screen. This hands-on activity reflects how the unique result of a brainstorm depends on the collaborative process itself.
Moodscape
One of the exhibition highlights is the atmospheric Moodscape, a haze-filled room awash in coloured light, that creates an ethereal space to explore the science of perception.
Visitors can relax in swing chairs while fully immersing themselves in the dynamic interplay of colour.
Scientific research has shown that colour perception can affect physiological responses, such as respiration, blood pressure, and even body temperature, and that different colours can evoke specific emotional responses.
Moodscape encourages visitors to be attuned to how warm colours evoke a sense of excitement, while cool colours such as blue promote calmness.
Forest of Echoes
Forest of Echoes is a mesmerising room where visitors are immersed in a room filled with light displays and endless mirror reflections. This room invites a sense of introspection, exploring the way that identity is created.
Mirrors of Tomorrow
Mirrors of Tomorrow guides visitors through an introspection unlocking a personalised result, which is revealed as a unique card – a symbolic reflection of their exhibition journey and a lasting keepsake of the experience.
Public programmes at ArtScience Museum
Mirror Mirror is part of the Mind and Body season at ArtScience Museum invites visitors to take their curiosity even further with a range of exciting programmes.
Keep a look out for public programmes such as a Human Brain and Its Universe science fair taking place over the weekends in April and May at the newly launched ArtScience Laboratory.
Featuring non-ticketed talks, workshops, and demonstrations led by scientists from the Society for Neuroscience and collaborators from Lee Kong Chian Natural History Museum, the science fair invites visitors of all ages to deepen their understanding of the mind and body while engaging with the complexities of human thought, emotion and existence.
Who’s the Fairest of Them All
Mirror Mirror: Journey Into The Mind at ArtScience Museum runs from 8 March to 6 July 2025.
Get more details about Mirror Mirror: Journey Into The Mind at ArtScience Museum.
